Course curriculum

    1. Welcome to Customer Objections in Automotive Sales - Joe Cala

    2. JC Training & Development Academy Comprehensive Course Catalog

    3. Meet Joe Cala

    4. The JC Advantage

    5. PDF Monthly Sales Playbook - Joe Cala

    1. Price Objections – Value vs. Cost - Joe Cala

    2. Payment Objections – Structuring Terms Creatively - Joe Cala

    3. Trade-In Objections – Positioning Equity & Real Value - Joe Cala

    4. Timing Objections – Creating Urgency Without Pressure - Joe Cala

    1. The Psychology Behind Objections

    2. Objection Handling - Joe Cala

    3. What is Your Takeaway? - Objection Handling

    1. Verbal and Non-Verbal Cues

    2. Recognizing Objections in Car Sales

    3. What is Your Takeaway? - Acknowledge, Address & Transition

    1. Tailored Responses to Objections

    2. I'm Not Buying Today - Joe Cala

    3. What is Your Takeaway? - I'm Not Buying Today

    4. Is The Vehicle Available? - Joe Cala

    5. What is Your Takeaway? - Is The Vehicle Available?

    6. I Don't Want To Waste My Time? - Joe Cala

    7. What is Your Takeaway? - I Don't Want To Waste My Time?

    8. What's The Best Price? - Joe Cala

    9. What is Your Takeaway? - What's The Best Price?

    10. What's The Out The Door Price? - Joe Cala

    11. What is Your Takeaway? - What's The Out The Door Price?

    1. Acknowledge, Address & Transition - Joe Cala

    2. What is Your Takeaway? - Acknowledge, Address & Transition

    3. Creating a Win-Win Scenario

About this course

  • $49.00 / month
  • 29 lessons
  • 0.5 hours of video content

Turn Objections into Opportunities

Build the confidence and communication skills needed to address customer concerns, protect trust and guide more automotive buyers forward.

Master Objection Handling